The Meaning of Beer How Our Pursuit of the Perfect Pint Built the World-Quality Guarantee
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The Meaning of Beer How Our Pursuit of the Perfect Pint Built the World-Quality Guarantee

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Description

Jonny Garrett, cofounder of the YouTube sensation Craft Beer Channel, travels in search of the deeper cultural impact of brewinghow it has become one of the worlds most important inventions and shaped our lives for millennia.

Whats the oldest and most consumed alcoholic beverage on earth? Beer, of course. And it might just be one of our more important inventions.

Since its creation thirteen thousand years ago, our love of beer has shaped everything from religious ceremonies to advertising, and architecture to bioengineering. The people who built the pyramids were paid in ale; the first fridge was built for beer, not food; bacteria was discovered while investigating sour beer; Germanys beer halls hosted Hitlers rise to power; and brewers yeast may yet be the answer to climate change.

In The Meaning of Beer, award-winning beer writer Jonny Garrett tells the stories of these incredible human moments and inventions, taking readers to some of the best-known beer destinations in the worldMunich and Oktoberfest, Carlsberg Brewerys historic laboratory, St. Louis and the home of Budweiseras well as those lesser known, from a five-thousand-year-old brewery in the Egyptian desert to Arctic Svalbard, home to the worlds most northerly pub.

Ultimately, this is not a book about how we made beer, but how beer made us.

Author: Jonny Garrett
Binding Type: Hardcover
Publisher: Hanover Square Press
Published: 11/26/2024
Pages: 320
ISBN: 9781335230836
Language: English

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