Description

Lightweight, compact, distinctively styled, and now, electric: The Brompton isnt the only folding bicycleor even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it.

Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bikes brilliant inventor and the businesss founder, before taking the helm in 2008. Butler-Adamss heartfelt mission is to grow and promote sustainable urban transportation and to improve city-dwellers lives everywhere.

Under his leadership, Brompton has grown from making a few hundred bikes a year to over 90,000, with revenue of million. But progress hasnt always been easy: There have been boardroom struggles, supply-chain problems, and conflicts with founder Andrew Ritchie. In The Brompton, Butler-Adams brings to life what it means to grow a company to global scale. He also tells the stories of the people who make the Brompton and the people who ride it. And he explains how customers all around the world fell in love with a brand that never set out to be a brand.

Author: William Butler-Adams, Dan Davies
Binding Type: Hardcover
Publisher: Experiment
Published: 12/20/2022
Pages: 288
Weight: 1.6lbs
Size: 8.30h x 6.40w x 1.50d
ISBN: 9781615199563
Language: English